Spearheaded LeapFrog expansion into Asia-Pacific region. Led business development initiatives to establish the wholly owned subsidiary LeapFrog China by developing the company’s China strategy and secured board approval for execution.

Built brand presence and successfully penetrated new markets by establishing partnerships with multi-billion dollar educational and gaming companies in Japan, China, and South Korea.

Led marketing and sales. Managed creative production of ads, packaging, collateral, and market research.

Boosted LeapFrog market value to $750M with a 53% contribution to international sales growth.